Skills & Competencies for Database Marketing Analyst

Database Marketing Analyst job profile

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JOB SUMMARY for Database Marketing Analyst

Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs.

JOB RESPONSIBILITIES for Database Marketing Analyst

Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion.

Database Marketing Analyst SALARY RANGE

BASE 50%
$73,022
TOTAL 50%
$76,780
Job Level
P02
Job Code
SM15000331
Education/Degree
Bachelor's Degree
Reports To
Manager

Database Marketing Analyst Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Analyst skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Database Marketing Analyst

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Describes the basic terminologies used in business intelligence and business analytics processes.
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Level 2 Behaviors
(Light Experience)
Assists in preparing insights for business performance by using business intelligence tools.
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Level 3 Behaviors
(Moderate Experience)
Implements the integration of proprietary business intelligence applications within the department.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of a business intelligence platform to report end-user data mining.
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Level 5 Behaviors
(Mastery)
Creates business intelligence reviews and strategies to interpret short-term and long-range forecasts.
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2 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
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Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
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Level 4 Behaviors
(Extensive Experience)
Enhances data collection procedures to build analytic systems.
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Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Database Marketing Analyst

1 Core Competencies – Analytical Thinking
Proficiency Level -2
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Describes the importance of analytical thinking in the workplace.
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Level 2 Behaviors
(Light Experience)
Asks the right questions to ensure clarity on business goals and requirements.
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Level 3 Behaviors
(Moderate Experience)
Decomposes complex issues into several parts and solves them individually.
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Level 4 Behaviors
(Extensive Experience)
Determines and prioritizes the sequence of steps for a specific situation.
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Level 5 Behaviors
(Mastery)
Establishes critical training and initiatives to foster analytical thinking across our business.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

Summary of Database Marketing Analyst skills and competencies

There are 0 hard skills for Database Marketing Analyst.
13 general skills for Database Marketing Analyst, Business Intelligence, Data Analytics, A/B Testing, etc.
7 soft skills for Database Marketing Analyst, Analytical Thinking, Innovation, Attention to Detail, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Analyst, he or she needs to be proficient in Analytical Thinking, be proficient in Innovation, and be skilled in Attention to Detail.

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